TidalTV is a broadband television platform with high-profile channels including CBS, National Geographic and HGTV.


The brief was to design a series of direct mail pieces that would educate financial advisors and investors regarding specific Nuveen funds. Each piece followed brand guidelines and reflected the look and feel of the respective investment solution. In addition, die cuts and folds were used to add more impact to the mailers.



With a strong brand in place, MessageLabs needed new marketing material to launch a host of services. These pieces were carried out through direct mail with internet components for gaining data. In addition, a pocket folder brochure was created to help with the internal sales process. Each piece provided continuity to the brand and reflected the secure and stable personality MessageLabs embraces.







