Online LinkUp is a series of social networking websites each having a niche community. These networks provide a stable platform for organizations to participate and profit from the popularity of social networking. Individuals looking to join can find interest-specific sites like greenlinkup.com or equestrianlinkup.com and the potential to make connections across all LinkUp sites.

The task was to create a professional yet fun brand identity that speaks to a broad audience. The challenge was the “LinkUp” part of the logo needed to be interchangeable with the subject of its respective website. In addition to the logo, color and type, illustrations were created as a secondary element to build on the friendly tone of the brand.