The Atlantico brand identity was created to complement the minimalist approach embraced by the furniture collection. All elements of the brand including logo, type and color are used subtly to allow the furniture to speak for itself. Moreover, the “Atlantico Yellow” was chosen to provide warmth and contentment to the brand while the typography lends itself to Scandinavian influence seen throughout the designs. With the De La Espada price list and direct mail piece, clean layout and typography provide a modern aesthetic.

With iconic architecture and landscape as a backdrop, the bold concept of fractals, was chosen to symbolize the fusion of architecture with natural environment. Fractals, fragmented geometric patterns found in nature that are repeated at every scale, were abstracted graphically and displayed on the exterior facades, interior walls and signage. Then utilizing “smart” technology the idea was to create an immersive experience for shoppers through reactive and self-generated media that is projected on directories and various surfaces throughout the site, thus creating a sense of “organic” architecture.

Agency RTKL

The task was to create a rich experience destination to complement the chef’s bold menu. The challenge, take a rundown country western saloon and turn it into one of Southern California’s top restaurants. With the Pullman train car as inspiration, a “Roaring ’20′s” concept seemed perfect and the name “Rendezvous” more than fitting. Then it was a matter of applying it to the interior, exterior, logo, menu, printed collateral, marketing material and website.

The task was to create a professional yet fun brand identity that speaks to a broad audience. The challenge was the “LinkUp” part of the logo needed to be interchangeable with the subject of its respective website. In addition to the logo, color and type, illustrations were created as a secondary element to build on the friendly tone of the brand.