Atlantico is a sibling brand created by De La Espada, a leading designer and manufacturer of modern solid wood furniture. The Atlantico collection is crafted by a talented group of designers from countries around the world, including Portugal, United Kingdom, United States, Japan, Belgium and Germany.

The Atlantico brand identity was created to complement the minimalist approach embraced by the furniture collection. All elements of the brand including logo, type and color are used subtly to allow the furniture to speak for itself. Moreover, the “Atlantico Yellow” was chosen to provide warmth and contentment to the brand while the typography lends itself to Scandinavian influence seen throughout the designs. With the De La Espada price list and direct mail piece, clean layout and typography provide a modern aesthetic.

Located in the financial district of Seoul, Korea and adjacent to a large park, this new complex includes a six story glass shopping mall with an indoor bamboo forest, a connected luxury hotel and two office towers, one of which will be among the tallest buildings in Korea. Designed by architect Lord Richard Rogers, chief architectural advisor to the mayor of London, and landscape architect Martha Schwartz, Parc1 will be the first in Seoul to offer visitors a single world-class venue for recreation, shopping and work.

With iconic architecture and landscape as a backdrop, the bold concept of fractals, was chosen to symbolize the fusion of architecture with natural environment. Fractals, fragmented geometric patterns found in nature that are repeated at every scale, were abstracted graphically and displayed on the exterior facades, interior walls and signage. Then utilizing “smart” technology the idea was to create an immersive experience for shoppers through reactive and self-generated media that is projected on directories and various surfaces throughout the site, thus creating a sense of “organic” architecture.

Agency RTKL

Located in the historic Los Rios District of San Juan Capistrano, California, Rendezvous, is a family owned, high-end restaurant serving a seasonal menu of New American Cuisine prepared by an award winning chef. The restaurant is housed in a unique 5,000-square-foot structure that consists of a 1927 Pullman dining train car, an 1897 adobe freight house and several rail freight cars all enclosed within a former passenger platform that is studded with vertical I-beams.

The task was to create a rich experience destination to complement the chef’s bold menu. The challenge, take a rundown country western saloon and turn it into one of Southern California’s top restaurants. With the Pullman train car as inspiration, a “Roaring ’20’s” concept seemed perfect and the name “Rendezvous” more than fitting. Then it was a matter of applying it to the interior, exterior, logo, menu, printed collateral, marketing material and website.

Online LinkUp is a series of social networking websites each having a niche community. These networks provide a stable platform for organizations to participate and profit from the popularity of social networking. Individuals looking to join can find interest-specific sites like greenlinkup.com or equestrianlinkup.com and the potential to make connections across all LinkUp sites.

The task was to create a professional yet fun brand identity that speaks to a broad audience. The challenge was the “LinkUp” part of the logo needed to be interchangeable with the subject of its respective website. In addition to the logo, color and type, illustrations were created as a secondary element to build on the friendly tone of the brand.