Alexa, a mixed-use retail and entertainment center in East Berlin is located in the historic central plaza know as Alexanderplatz. This was an area at the heart of Berlin cultural life in the pre-WW2 era which has now been redeveloped.

With an elaborate, high end entertainment center above, the sub-level garage was pale in comparison. Bold type and bright colors were used to complement the contemporary art deco interpretation above. The bold German and English words act as a secondary means of wayfinding by highlighting the core entries and explaining what is behind or next to the walls, e.g. elevator, escalator, entry to shops, more parking, etc.

Agency RTKL